The Stag story

This is the story of how India’s first umbrella brand came to be. The journey started when the Mumbai-based Ebrahim Currim who chose to make a living from repairing umbrellas in 1860.

The Soap War of India

By 1955 more than half of all soap in Britain would consist of synthetic detergents. Around the same time, the detergent industry got started in India in 1957, when the first synthetic detergent was made in Bombay.

A Radio Brand: Binaca

In the 1970s, Hindi music lovers would tune in every week to listen to Binaca Geetmala, a popular countdown show of Hindi film songs.

Karkhana Zinda Tilismath - Since 1920

Har Ghar Ki Dawa, Zinda Tilismath! One of the most trusted remedy passed on by generations (in Hyderabad) to treat many household ailments.

Baidyanath: The Legacy of Ayurveda

About a Century-old company, their origin (role of SHIVA in that), e-commerce, and how are the family related to Politics and the Poster boy of the Indian internet.

Hindustan Motors: the iconic and historic car makers

How India's pioneering automobile manufacturing company, that become the most enduring icon of the Licence Raj, is now a part of our history?

The iconic Indian dark rum

How we define an iconic brand? One which outlives their creators. And, in our generation, OLD MONK is one of that Iconic Brand.

The fairytale success of Lijjat Papad

Long before Playboy’s bunnies were the Nari Shakti in our generation, there was another rabbit.

Haldiram: Their Men and Women

Unknowingly, Mr. Haldiram started the Indian snack food industry into the world of branding. Read this Story and know more about the Male and most Female protagonists.

Origin of Asian Paints

Brand Story of Tilda

Brand Story of Britannia

Britannia biscuits have a rich heritage of over a century.